Much of society seems to be built on a scarcity mentality. It's a mentality that tells people that there is a lack in life, that opportunities are few and far between. This is, of course, useful for Marketing and Advertisers because if people believe that there is a lack, then you can get them to buy stuff; thus, the economy and society can continue to thrive and prosper by reinforcing a scarcity mentality in people.
The scarcity mentality can be quite painful for the individual and create a lot of unnecessary fear,anxiety and desperation. An abundance mentality, on the other hand, tells you that there are always new chances and opportunities. This relieves much of the pressure you may feel if you have a scarcity mentality that makes you think that you've only got one shot right now. Or it makes you feel like an utter failure just because you stumbled and things didn’t work out. An abundance mentality can help you improve your performance since with it, you’re creating a lot less pressure and anxieties within your own mind.
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