Cultivating Burning Desire

When asked during an interview how he managed to reach the top as a professional bodybuilder and Hollywood actor, Arnold Schwarzenegger replied with a single word, "Drive!" All great success ultimately begins with an idea, but what makes ideas become reality is the fuel of human desire. An idea by itself can give you a temporary feeling of inspiration, but burning desire is what gets you through all the perspiration necessary to overcome the inevitable obstacles along the way.

Take a moment to think about the goals you've set for yourself. (You have set goals, haven't you? If not, go read the article on setting clear goals.) How committed are you to achieving these goals? Under what conditions would you give up? What if you could significantly increase your desire to achieve these goals? What if you wanted them so badly that you knew with absolute certainty that you would absolutely, positively never ever give up? When you are truly 100% committed to reaching your goals, you move from hoping to knowing. If you want something badly enough, then quitting is simply not an option. You either find a way or make one. You pay the price, whatever it takes.

Those with an intense, burning desire to achieve their goals are often referred to as being "driven." But is this special quality reserved only for a privileged few? Certainly not. With the right approach, anyone can cultivate a deep, burning desire within themselves and move to a state of total commitment, knowing with certainty that success is as inevitable as the sunrise.

So how do you cultivate burning desire? You begin with an outside-in approach, altering your environment in ways that will strengthen your resolve while eliminating doubt. If you take the time to do it right, you'll establish a positive feedback cycle, such that your desire will continue to increase on a daily basis.

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